01. About us
We partner with influential public figures to transform audience trust into owned product. By building real brands around their voices, values, culture and audiences. From product development and strategy to launch, distribution, and growth.

Casa de Campo Fashion Week
Co-Producers

Aquanara Beauty & Aquanara Glow

Aquanara Beauty and Aquanara Glow are premium beauty and wellness brands created by Dayanara Torres, Miss Universe 1993.

Inspired by her personal journey and decades of global influence, the brands blend science-backed beauty, hydration, and self-care to help women glow with confidence from the inside out. Developed by Brand Factoria in close collaboration with Dayanara Torres, Aquanara reflects a shared vision of empowerment, authenticity, and modern luxury in beauty and wellness.

Detox Tea - Coming Soon

Detox Tea is an upcoming wellness ritual designed to support digestion, reduce bloating, and promote a natural glow from within through a pineapple-inspired, science-backed formula.

Created as a gentle, repeatable daily experience—rather than a harsh cleanse—the product fits seamlessly into morning or evening routines while delivering visible, feel-good results. Featuring a tropical, share-worthy aesthetic made for social media, Detox Tea is coming soon, led by a well-known Mexican talent to be revealed.

Jorge Viera

Founder · Brand Architect

With more than 25 years of experience in global media, Jorge Viera is an Emmy Award–winning talent and content creator, honored with one Emmy and five Golden Mics. He leads talent partnerships and brand architecture, shaping culturally relevant, influencer-led brands with authenticity, storytelling power, and long-term equity.

José Ramírez

Chief Operating & Financial Officer

José Ramírez oversees operational execution and financial strategy, ensuring disciplined growth, structural integrity, and scalable systems. His leadership aligns operations, finance, and governance to support sustainable expansion.

Eduardo Santacana

Head of Sales

A seasoned executive in consumer goods, food & beverage, and pharmaceutical distribution, Eduardo Santacana leads commercial strategy and market development. His expertise lies in launching premium brands, building retail partnerships, and driving demand across the U.S. and Puerto Rico.

Arantxa Jordán

Arantxa Jordán is the Founder and Managing Partner of Yellowstone Consulting Group, a Miami-based firm specializing in international trade and business development in the United States. She advises companies across multiple sectors on U.S. market entry, regulatory compliance, and sustainable expansion. Arantxa holds a Law degree from the Autonomous University of Barcelona and a Master’s in Private International

Remi Lee

Head of Beauty & Wellness Development

Remi Lee leads product innovation and formulation strategy, bringing deep expertise in biotechnology, gut health, and next-generation wellness. He ensures every product is science-backed, compliant, and designed to deliver visible, trusted results.

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